About me
Alica Semle
the person behind
hej it’s me
I’m Alica, a photographer, outdoor guide and art director. Together with my four legged adventure buddy Pitu, I travel the world in my van Gaia, capturing spectacular landscapes, wild adventures, different cultures and the people I meet along the way.
When I studied Visual Communication a few years ago, I already knew that one day I wanted to build a life around my passion, become self employed, travel the world, discover new cultures and live a life full of adventure.
Today, that’s exactly what I do as a photographer and videographer. I capture my own adventures, but also yours. Your story. Your journey. Your wildest moments.
For almost five years now, I’ve been living and travelling in my van with my dog Pitu. We follow the call of adventure, explore the world and capture authentic, real moments along the way.
Let’s rediscover the beauty of nature together, because we are an inseparable part of it.
Art Direction, Graphicdesign & Photography
FROM CONCEPT TO CREATION – ONE CREATIVE VISION.
With my Beachelor degree in Visual Communication and experience across high quality Photography, Videography, Graphic Design & Art Direction, I bring a holistic creative perspective to every project. I develop and lead visual concepts and photo & film productions from the initial idea to the final result – combining strategy, storytelling, design and production into one cohesive visual language.
As a freelance Graphic Designer & Art Director, I can support brands not only with powerful images, but with the entire creative direction behind it. One vision. One creative mind. From the first idea to the final image.
Fun Facts
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I’m a photographer, but I sometimes leave my camera behind just to experience the pure moment. And I’ll happily get up at 4 a.m. for a sunrise hike, but I absolutely love to sleep in.
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I spent six years working as an Art Director in a corporate office, only to realize that sitting behind a desk was never where I truly belonged. As a little girl, I once wrote about the life I wanted when I grew up: to explore the world, chase adventures and feel free. Years later, I found my way back to that dream.
Turns out, little me knew exactly what she was talking about.
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Camping! No question. Give me a van, or a tent, a wild view, a campfire and a sky full of stars, and I’m happy.
That said… I wouldn’t say no to a hidden luxury treehouse with an insane view or a little cabin in the Maldives. But honestly, it’s not the five stars that impress me, it’s the five million stars above me and being surround by incredible nature.
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We’re not meant to experience life through a screen or live in concrete. We are part of nature, but somewhere along the way, we lost touch with it. We’re meant to feel the rain, get our feet dirty, lose track of time, sit around a fire and collect stories instead of likes.
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Not every adventure needs to be shared online. Some moments are meant to be lived, not posted. To put the camera down, lose the signal, forget about the perfect shot and simply be there.
Because not every beautiful moment needs an audience. Some are just meant to be yours.
on the blog
Here, I take you into my world and share thoughts and stories around photography, vanlife and adventure travel. Enjoy exploring and reading!
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